A Greenpeace Japan commissioned poll has found that most Japanese people want seafood to both be sustainably sourced and for fish species to be clearly labeled, to help them make informed choices that would protect oceans.
The poll demonstrates huge potential in Japan for ocean-friendly products, and the need for supermarkets and restaurants to create procurement policies that will allow both the seafood industry and the world’s oceans to survive.
“This shift in consumer attitude clearly shows that the Japanese market is following trends we have already seen in Europe and the U.S.: consumers want sustainable seafood that will not destroy fish supplies and will leave living oceans for future generations,” said Wakao Hanaoka, Greenpeace Japan oceans campaigner. “By working with Japan’s retailers and restaurants, we will bring the Japanese public the responsible seafood they want. These results show us that Japan’s consumers demand action by decision makers on all aspects of fish procurement, from ships to shelves, to ensure we all have fish and healthy oceans for the future.” Continue Reading →